/ identity design /

Satis-fashion is an event inside MaxMara stores: 5 questions, 5 clothing brands, 5 colours. MaxMara presents the opportunity for its customers to do a short test, figuring out which brand best suits to their personality.
The five questions are proposed inside the store through an iPad app, introduced by the shop assistants. Trend setter, Utility chic, Easy elegance, Eclectic femininity and Minimal are the five brands, each one with a dedicated colour, revealed at the end of the test and recalled on the clothes’ tags.
The whole graphic identity, print and digital, is based on a pattern with five black lines, representative of the five clothing brands.

Creative agency: 515 Creative Shop